Case Studies
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Senior UX Designer & Scrum Master
Hello, I'm a UX Designer and Scrum Master passionate about transforming complex challenges into intuitive digital solutions that users love and businesses value. I blend strategic design thinking with agile leadership to create experiences that engage, delight, and deliver measurable results.
About Me
Bringing over a decade of dedicated expertise in UX design and two years as a certified Scrum Master, I possess a comprehensive background spanning fintech, healthcare, and e-commerce. My career is marked by a consistent record of elevating user satisfaction and driving measurable business growth. Based in Charlotte, I am actively seeking remote and hybrid opportunities.
Educational Background
Currently pursuing an MS in I/O Psychology from Harvard University and holding a BS in I/O Psychology from Purdue, my academic foundation is further strengthened by esteemed Scrum Master and Google UX Design certifications.
Technical Toolkit
My robust technical toolkit includes proficiency in industry-leading platforms such as Figma, Adobe Creative Suite, Jira, Miro, and Confluence, alongside strong capabilities in HTML, CSS, Python, CMS, Canva, and InVision.
My Approach to UX & Scrum
Discovery & Definition
User-centered research using quantitative and qualitative methods to define problems worth solving
Ideation & Prototyping
Collaborative solution generation with rapid prototyping and early validation
Testing & Iteration
Data-driven refinement through usability testing and continuous feedback loops
Implementation & Measurement
Servant leadership to remove impediments and measure success through UX and agile metrics
Case Study 1:
Ally Financial - Snapshot Redesign
Challenge
Ally Banking faced a drop-off rate in account creation with declining user satisfaction. I served as a UX Designer on this team.
Process
Conducted user interviews, usability testing and analytics review. Created journey maps, wireframes and prototypes while managing 2-week sprints, daily stand-ups and bi-weekly retros.
Results
Achieved reduction in drop-off rate, 30-point NPS improvement, and 22% increase in completed applications through iterative design and effective agile implementation.
Case Study 2:
Healthcare Patient Portal
Challenge
Mature Advantage needed an accessible patient portal for a diverse user base including elderly and disabled users. I led as Senior UX Designer and Scrum Master for a team of 12 across 3 time zones.
Approach
Conducted contextual inquiry with 18 patients, accessibility audits, and competitive analysis. Delivered information architecture, wireframes, interactive prototypes, and accessibility guidelines while coordinating 4 development teams.
Outcomes
Achieved 91% task completion rate, WCAG 2.1 AA compliance, and 48% reduction in support tickets. Project was recognized as a Healthcare UX Design Award finalist.
Case Study 3:
E-commerce Platform Optimization
76%
Cart Abandonment
Initial challenge for J.Nicole Enterprises
31%
Reduction
In cart abandonment after redesign
28%
Conversion Increase
Following implementation
$141.2K
Annual Revenue
Additional revenue generated
Over a 10-month period, I handled both UX design and Scrum facilitation, employing A/B testing, heatmap analysis, and 500+ abandonment surveys. I also conducted comprehensive usability testing with 32 participants and implemented agile practices like story point estimation and capacity planning. This strategic UX optimization work directly contributed to a significant reduction in cart abandonment, a notable increase in conversion rates, and improved overall user engagement, ultimately driving substantial additional annual revenue and enhancing the platform's effectiveness.
Contact & Resume
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Resume
Download my detailed resume (PDF) to learn more about my experience, skills, and education. Available for full-time opportunities, consulting projects, and speaking engagements.

PDF file

VictoriaJackson_Resume.pdf

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Location
Based in Charlotte, NC with flexibility for remote and hybrid roles. Willing to relocate for the right opportunity. References available upon request. Let's discuss how my dual expertise can benefit your organization!
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Get In Touch
Email: mrsvictoriajackson@gmail.com
Phone: (704) 805-0015