Case Studies
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Creating Seamless Digital Experiences
Hello, I'm a UX Designer and Scrum Master passionate about transforming complex challenges into intuitive digital solutions that users love and businesses value. I blend strategic design thinking with agile leadership to create experiences that engage, delight, and deliver measurable results.
With 10+ years in UX design and 2+ years as a certified Scrum Master, I've successfully delivered over 30 digital products that make a difference. My expertise spans fintech, healthcare, and e-commerce, with a proven track record of driving user satisfaction and business growth. Based in Charlotte and available for remote and hybrid opportunities.
About Me
UX Design Expertise
10+ years crafting intuitive digital experiences with a focus on user-centered design practices and principles
Certified Scrum Master
Leading cross-functional teams with agile methodologies to deliver efficient, impactful solutions
Educational Background
BS in Industrial/Organizational Psychology from Purdue, complemented by Scrum Master and Google UX Design certifications
Technical Toolkit
Proficient in industry-standard tools including Figma, Adobe Creative Suite, Jira, Miro, and InVision
I'm passionate about collaborating cross-functionally, rapidly iterating, and continuously gathering feedback to ensure we're solving the right problems. This approach has enabled me to make a meaningful impact on the projects I've worked on, from redesigning a banking app to optimizing an e-commerce platform.
Case Study 1:
Ally Financial - Snapshot Redesign
Challenge
Ally Banking faced a drop-off rate in account creation with declining user satisfaction. I served as a UX Designer on this team.
Process
Conducted user interviews, usability testing and analytics review. Created journey maps, wireframes and prototypes while managing 2-week sprints, daily stand-ups and bi-weekly retros.
Results
Achieved reduction in drop-off rate, 30-point NPS improvement, and 22% increase in completed applications through iterative design and effective agile implementation.
Case Study 2:
Healthcare Patient Portal
Challenge
Mature Advantage needed an accessible patient portal for a diverse user base including elderly and disabled users. I led as Senior UX Designer and Scrum Master for a team of 12 across 3 time zones.
Approach
Conducted contextual inquiry with 18 patients, accessibility audits, and competitive analysis. Delivered information architecture, wireframes, interactive prototypes, and accessibility guidelines while coordinating 4 development teams.
Outcomes
Achieved 91% task completion rate, WCAG 2.1 AA compliance, and 48% reduction in support tickets. Project was recognized as a Healthcare UX Design Award finalist.
Case Study 3:
E-commerce Platform Optimization
76%
Cart Abandonment
Initial challenge for J.Nicole Enterprises
31%
Reduction
In cart abandonment after redesign
28%
Conversion Increase
Following implementation
$141.2K
Annual Revenue
Additional revenue generated
Over 10 months, I handled both UX design and Scrum facilitation, employing A/B testing, heatmap analysis, and 500+ abandonment surveys. Conducted usability testing with 32 participants and implemented story point estimation and capacity planning.
My Approach to UX & Scrum
Discovery & Definition
User-centered research using quantitative and qualitative methods to define problems worth solving
Ideation & Prototyping
Collaborative solution generation with rapid prototyping and early validation
Testing & Iteration
Data-driven refinement through usability testing and continuous feedback loops
Implementation & Measurement
Servant leadership to remove impediments and measure success through UX and agile metrics
Contact & Resume
Resume
Download my detailed resume (PDF) to learn more about my experience, skills, and education. Available for full-time opportunities, consulting projects, and speaking engagements.

PDF file

VictoriaJackson_Resume.docx

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Location
Based in Charlotte, NC with flexibility for remote and hybrid roles. References available upon request. Let's discuss how my dual expertise can benefit your organization!
Get In Touch
Email: mrsvictoriajackson@email.com
Phone: (704) 805-0015