Review Case Studies
Creating Seamless Digital Experiences
Hello, I'm a UX Designer and Scrum Master passionate about transforming complex challenges into intuitive digital solutions that users love and businesses value. I blend strategic design thinking with agile leadership to create experiences that engage, delight, and deliver measurable results.
With 10+ years in UX design and 2+ years as a certified Scrum Master, I've successfully delivered over 30 digital products that make a difference. My expertise spans fintech, healthcare, and e-commerce, with a proven track record of driving user satisfaction and business growth. Based in Charlotte and available for remote and hybrid opportunities.
About Me
UX Design Expertise
10+ years crafting intuitive digital experiences with a focus on user-centered design practices and principles
Certified Scrum Master
Leading cross-functional teams with agile methodologies to deliver efficient, impactful solutions
Educational Background
BS in Industrial/Organizational Psychology from Purdue, complemented by Google UX Design certification
Technical Toolkit
Proficient in industry-standard tools including Figma, Adobe Creative Suite, Jira, Miro, and InVision
I'm passionate about collaborating cross-functionally, rapidly iterating, and continuously gathering feedback to ensure we're solving the right problems. This approach has enabled me to make a meaningful impact on the projects I've worked on, from redesigning a banking app to optimizing an e-commerce platform.
Case Study 1:
Ally Financial - Snapshot Redesign
Challenge
Ally Banking faced a drop-off rate in account creation with declining user satisfaction. I served as a UX Designer for a team of 8.
Process
Conducted user interviews, usability testing and analytics review. Created journey maps, wireframes and prototypes while managing 2-week sprints, daily stand-ups and bi-weekly retros.
Results
Achieved reduction in drop-off rate, 30-point NPS improvement, and 22% increase in completed applications through iterative design and effective agile implementation.
Case Study 2:
Healthcare Patient Portal
Challenge
Mature Advantage needed an accessible patient portal for a diverse user base including elderly and disabled users. I led as Senior UX Designer and Scrum Master for a team of 12 across 3 time zones.
Approach
Conducted contextual inquiry with 18 patients, accessibility audits, and competitive analysis. Delivered information architecture, wireframes, interactive prototypes, and accessibility guidelines while coordinating 4 development teams.
Outcomes
Achieved 91% task completion rate, WCAG 2.1 AA compliance, and 48% reduction in support tickets. Project was recognized as a Healthcare UX Design Award finalist in 2022.
Case Study 3:
E-commerce Platform Optimization
76%
Cart Abandonment
Initial challenge for J.Nicole Enterprises
31%
Reduction
In cart abandonment after redesign
28%
Conversion Increase
Following implementation
$1.2M
Annual Revenue
Additional revenue generated
Over 10 months, I handled both UX design and Scrum facilitation, employing A/B testing, heatmap analysis, and 500+ abandonment surveys. Conducted usability testing with 32 participants and implemented story point estimation and capacity planning.
My Approach to UX & Scrum
Discovery & Definition
User-centered research using quantitative and qualitative methods to define problems worth solving
Ideation & Prototyping
Collaborative solution generation with rapid prototyping and early validation
Testing & Iteration
Data-driven refinement through usability testing and continuous feedback loops
Implementation & Measurement
Servant leadership to remove impediments and measure success through UX and agile metrics
Contact & Resume
Resume & Portfolio
Download my detailed resume (PDF) to learn more about my experience, skills, and education. Available for full-time opportunities, consulting projects, and speaking engagements.
Location
Based in Charlotte, NC with flexibility for remote and hybrid roles. References available upon request. Let's discuss how my dual expertise can benefit your organization!
Get In Touch
Email: mrsvictoriajackson@email.com
Phone: (704) 805-0015